As Head of Production at Wannahaves / 433 I was responsible for leading the campaign development and content production for our clients.
THIS IS KINGSLEY - French national team player, FC Bayern München star and PUMA athlete Kingsley Coman is a leader of his generation. He caught the world’s attention with his exceptional speed, dribbling style and agility. Puma brieft 433/Wannahaves to showcase his personality and impressive career so far.
A serial winner with multiple clubs, but do people really know the journey of Kingsley Coman? In this video we take you through his footballing & culture adventure in life so far. Additionally Coman also shares his dreams and ambitions that fit perfectly with PUMA’s campaign ‘Fearless’.
COMAN KNOWS COMAN - Philosopher Thales of Miletus once said ‘The most difficult thing in life is to know yourself’. In this funny mini-games series Coman participates in a quiz with questions about himself. Will he have all the right answers?
BATTLE OF KINGS - PUMA has the catchphrase ‘Forever Faster’ and Kingsley Coman is known to be one of the fastest athletes out there. Who can beat him in a race?
Only one person can…
Only one person can…
CATCH THE KING - In order to raise awareness and exposure for PUMA, Kingsley Coman and the upcoming content, we created interactive Instagram stories on 433’s channels. This story set had 3 levels and millions of football fans were enjoying these stories, which eventually led to 5.9 miljoen views and a completion rate of 95%
GIVEAWAY & TRUE OF FALSE - As an PUMA athlete, Kingsley Coman, wears his PUMA boots with pride. In a unique giveaway 433’s 60+ million fans had the opportunity to win PUMA Future Z boots, signed by Kingsley Coman himself!
Lastly, we ended the campaign with interactive ‘True or False’ story sets, in which 433’s followers would see a statement about Coman and then could decide whether they thought it was true or false.
Lastly, we ended the campaign with interactive ‘True or False’ story sets, in which 433’s followers would see a statement about Coman and then could decide whether they thought it was true or false.
