Puma (Kingsley Coman)

As Head of Production at Wannahaves / 433 I was responsible for leading the campaign development and content production for our clients. THIS IS KINGSLEY - French national team player, FC Bayern München star and PUMA athlete Kingsley Coman is a leader of his generation. He caught the world’s attention with his exceptional speed, dribbling style and agility. Puma brieft 433/Wannahaves to showcase his personality and impressive career so far. A serial winner with multiple clubs, but do people really know the journey of Kingsley Coman? In this video we take you through his footballing & culture adventure in life so far. Additionally Coman also shares his dreams and ambitions that fit perfectly with PUMA’s campaign ‘Fearless’. COMAN KNOWS COMAN - Philosopher Thales of Miletus once said ‘The most difficult thing in life is to know yourself’. In this funny mini-games series Coman participates in a quiz with questions about himself. Will he have all the right answers? BATTLE OF KINGS - PUMA has the catchphrase ‘Forever Faster’ and Kingsley Coman is known to be one of the fastest athletes out there. Who can beat him in a race? Only one person can… CATCH THE KING - In order to raise awareness and exposure for PUMA, Kingsley Coman and the upcoming content, we created interactive Instagram stories on 433’s channels. This story set had 3 levels and millions of football fans were enjoying these stories, which eventually led to 5.9 miljoen views and a completion rate of 95% GIVEAWAY & TRUE OF FALSE - As an PUMA athlete, Kingsley Coman, wears his PUMA boots with pride. In a unique giveaway 433’s 60+ million fans had the opportunity to win PUMA Future Z boots, signed by Kingsley Coman himself! Lastly, we ended the campaign with interactive ‘True or False’ story sets, in which 433’s followers would see a statement about Coman and then could decide whether they thought it was true or false.