Hilton
During my time at Hilton APAC as Head of Creative Studio & Content Strategy I was responsible for building and leading the in-house creative department. My role was essential to the establishment of content goals, standards, structures and processes to enable Hilton to strategically distribute, measure and create content in all formats (digital, social, in-app, on site, outdoor and collateral). Below are some samples of the diverse creative work I was involved in.