FIFA
At FIFA in Zürich I was Head of Creative defining and implementing strategy whilst leading, growing and guiding a team of editors, art directors, producers, videographers, motion designers and photographers as well as commissioning external agencies producing high volume engaging across all of FIFA's brands and channels. One of the achievements I am still proud of today was leading the content production & strategy for the @fifawomensworldcup Instagram channel during the FIFA Women’s World Cup 2019 which we started and has now grown to over a million followers! Another rewarding part of my role was to lead the development and production of engaging stories across all digital channels at the FIFA Foundation.