FIFA
At FIFA in Zürich I was Head of Creative defining and implementing strategy whilst leading, growing and guiding a team of editors, art directors, producers, videographers, motion designers and photographers as well as commissioning external agencies (Copa90, 7League, Mailman China) producing high volume creative content across all of FIFA's brands and digital channels. One of the achievements I am still proud of today was leading the content production & strategy for the @fifawomensworldcup Instagram channel during the Women’s World Cup 2019 which we grew from its inception to 225k followers in the space of 6 months! Another rewarding part of my role was to lead the development and production of engaging stories across all digital channels at the FIFA Foundation.