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Diageo
As Digital Content Lead APAC I am responsible for building & leading the in-house creative studio. Implementing AI tools (such as Pencil Pro) into the creative production workflow. Producing engaging (social) content throughout the APAC region from concept to delivery for many of Diageo's iconic brands such as Johnnie Walker, Don Julio, Baileys, Tanqueray, The Singleton, Smirnoff and Guinness. Below is a small selection of work produced across social, digital, print and outdoor.